About
I'm a product designer on the Sunshine Coast. I design growth experiments for digital sales at Bupa, and build small tools in the open on the side.
Most of what I know about design I learnt by shipping something, watching what happened and changing it. That's why I like growth work, and why the side projects here are unfinished in public.
Fifteen years across e-commerce, finance, education and insurance. Before Bupa I was a Senior Product Designer at Mitti, now SafetyCulture Care. I also co-founded Sunshine Coast UX, where designers on the coast meet in person.
I live in Landsborough, in the hinterland, with my wife and our four kids. Outside work I run ultra marathons, ride an old Suzuki and spend too long in Bunnings.
Work
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- Senior Experience Designer, GrowthJul 2023 – Present
Designing A/B tests for digital sales: $60M+ in revenue and 30K+ new customers so far.
- Senior Experience Designer, GrowthJul 2023 – Present
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- Senior Product DesignerNov 2021 – Jul 2023
The broker quote flow, a design system merge, and a rebrand through the acquisition by SafetyCulture.
- Senior Product DesignerNov 2021 – Jul 2023
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- Senior Product DesignerMar 2021 – Nov 2021
The purchase journey for TinyMCE, from discovery to onboarding.
- Senior Product DesignerMar 2021 – Nov 2021
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- Senior Product DesignerJan 2020 – Mar 2021
A design system for an educational publisher, and a push to WCAG AAA that started with a classroom visit.
- Senior Product DesignerJan 2020 – Mar 2021
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- Senior Experience DesignerJun 2019 – Jan 2020
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- Senior Experience Designer, contractNov 2019 – Dec 2019
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- Senior Experience Designer, contractJul 2019 – Oct 2019
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EyeOnIt
- Product DesignerJan 2019 – May 2019
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- Design LeadJan 2017 – Aug 2018
- Digital DesignerOct 2014 – Jan 2017
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- Digital DesignerJun 2013 – Apr 2014
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Eyedea Media Makers
- Digital DesignerApr 2011 – Jun 2013
Where it started.
- Digital DesignerApr 2011 – Jun 2013